Episode 386 - Scaling Poppi: Farmers Market to $2B Pepsi Exit | Stephen Ellsworth | Ep. 386

Join host Justin Forman for a candid conversation with Stephen Ellsworth, co-founder of Poppi, the prebiotic soda brand that went from a Dallas farmers market stand to one of the largest exits in beverage history when PepsiCo acquired it for $2 billion. Stephen walks through the pivotal decisions that shaped Poppi's rise — rewriting the formula a week before Shark Tank, the branding fight that determined whether Poppi would be sold as a health product or a soda, and the negotiating table wher...