#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips

<p>What do florists <em><strong>really</strong></em> want from local flower growers? In this episode, floral designer Ellen Frost of Local Color Flowers and the FlowerMore community shares practical advice on selling to florists, pricing your stems, creating availability lists, choosing colors customers love, and designing with seasonal flowers. </p><p><br></p><p><strong>Mentions</strong></p><p>YouTube: <a href="https://www.youtube.com/@ellenfrostflowers" target="_blank" rel="noopener">Ellen Frost Flowers</a></p><p>Instagram: <a href="https://www.instagram.com/ellenfrostflowers/" target="_blank" rel="noopener">@ellenfrostflowers</a></p><p>Ellen&#39;s Online Community: <a href="https://www.ellenfrost.com/flowermore" target="_blank" rel="noopener">FlowerMore</a></p><p>Ellen&#39;s Online Courses: <a href="https://thegardenersworkshop.com/products/preparing-to-sell-to-florists" target="_blank" rel="noopener">Preparing to Sell to Florists</a>, <a href="https://thegardenersworkshop.com/products/florist-school-online-growing-your-business-with-local-flower-sourcing-with-ellen-frost" target="_blank" rel="noopener">Growing Your Business with Local Flower Sourcing</a></p><p><a href="https://thegardenersworkshop.com/shop-our-store/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠⁠⁠⁠⁠</a></p><p><a href="https://thegardenersworkshop.com/free-farm-news/" target="_blank" rel="noopener">⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠</a></p><p>The<a href="https://thegardenersworkshop.com/category/blog/lisa-2/podcast/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠</a> is produced by Lisa Mason Ziegler, award-winning author of<a href="https://thegardenersworkshop.com/product-category/books/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠ <em>The Cut Flower Handbook,</em> <em>Vegetables Love Flowers,</em> and <em>Cool Flowers</em>⁠⁠⁠⁠⁠⁠⁠</a>, owner of<a href="https://thegardenersworkshop.com/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠ The Gardener’s Workshop,⁠⁠⁠⁠⁠⁠⁠</a><a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠</a> and the publisher of<a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noopener">⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠</a> and<a href="https://thegardenersworkshop.com/online-farming-and-business-schools/" target="_blank" rel="noo