Producer Toolkit: Price, Pt 1 - How the commodity 'C' market works

This episode explores the strange world of the C market, where movements in the Brazilian currency or rebels boarding a random container ship decide the worth of a Colombian farmer's coffee. Yet specialty coffee still uses this number to price the coffees it says are anything but a commodity.

Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a trade show.

Each episode takes one part of the farming business - agronomy, processing, fermentation, storage, quality, sales - and lays out what the best farms are actually doing.

Related podcast episodes:

Lucia:

#64: "What Kind of Coffee Lover am I? How Much am I Willing to Pay for a Cup of Coffee?"

James:

Filter Stories: The Hard Business of Selling Beautiful Coffee

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