Financial Advisor Marketing Podcast

← Financial Advisor Marketing Podcast21 sept. · 19 min

Why Nobody Reads Your LinkedIn Posts (And How To Fix It)

Why Nobody Reads Your LinkedIn Posts (And How To Fix It)21 sept.19 min

As a financial advisor, I'm willing to bet almost nobody reads your LinkedIn posts.

But where most advisors trip up is that they think it's a content problem. So, they spend more time creating their content to be smarter, better, and more thorough.

But this is a big, fat mistake.

Why?

You don't have a "content" problem - you have a "nervous system" problem!

If you want people to read (and act on) your LinkedIn posts, then you need to understand how to make a human nervous system (and thumb) stop on a dime.

That's exactly what you'll discover in today's show:

Not how to make "better" content… but how to make content in a way that captures the attention of your ideal clients' nervous systems and "ethically forces" them to engage, read, and act on your LinkedIn posts.

Listen now.

Show highlights include:

How you accidentally smother your LinkedIn reach before you ever even start writing your post (and one tip to forever improve your impact on LinkedIn) (1:16)

Why better, smarter, and more thorough content is actually a disadvantage on LinkedIn (1:52)