
← Financial Advisor Marketing Podcast21 sept. · 19 min
Why Nobody Reads Your LinkedIn Posts (And How To Fix It)
As a financial advisor, I'm willing to bet almost nobody reads your LinkedIn posts.
But where most advisors trip up is that they think it's a content problem. So, they spend more time creating their content to be smarter, better, and more thorough.
But this is a big, fat mistake.
Why?
You don't have a "content" problem - you have a "nervous system" problem!
If you want people to read (and act on) your LinkedIn posts, then you need to understand how to make a human nervous system (and thumb) stop on a dime.
That's exactly what you'll discover in today's show:
Not how to make "better" content… but how to make content in a way that captures the attention of your ideal clients' nervous systems and "ethically forces" them to engage, read, and act on your LinkedIn posts.
Listen now.
Show highlights include:
How you accidentally smother your LinkedIn reach before you ever even start writing your post (and one tip to forever improve your impact on LinkedIn) (1:16)
Why better, smarter, and more thorough content is actually a disadvantage on LinkedIn (1:52)