How to Win More AI Citations with Shane Tepper

B2B buyers are no longer relying solely on traditional search engines to discover software and build vendor shortlists—they are conducting deep research inside AI conversations before sales teams ever hear from them. For startup marketing leaders and PR executives, this shift creates a severe visibility crisis: if your brand isn't structured correctly for AI crawlers, your product is completely invisible to high-intent buyers. On this episode of FiredUp!, we sit down with Shane Tepper, co-fou...