Why Your Group Fitness Classes Aren't Full (And How to Fix It) - with Joella Hopkins & Diana Gilbert (S7 E2)

How do you build a group fitness program that members keep coming back to and great instructors want to be part of? Joella Hopkins, Executive Vice President of Group Fitness at EōS Fitness, and Diana Gilbert, Senior Director of Fitness at Chuze Fitness, share practical strategies for recruiting and developing instructors, building a strong team culture, increasing class participation, and breaking down the silos between personal training and group fitness. They also reveal how their teams get new members into classes, why instructors should arrive early and connect beyond the studio, when it's time to remove an underperforming class, and what group fitness managers need to do differently to keep their programs relevant.

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(00:00) Building Better Group Fitness

(03:51) Finding Amazing Instructors

(05:49) Bridging PT and Group Fitness

(10:24) Building Instructor Culture

(13:20) Getting Members Into Classes