General Medicine Raises $120M, Altro Health Adds $7M, True Food Files Bankruptcy

October 7, 2026: Your daily rundown of health and wellness news, in under 5 minutes.

Today's top stories:

TJ Parker's General Medicine raises $120M to build a consumer layer for healthcare, treating care like ecommerce in a $5T market only 4% digitally penetrated Altro Health raises $7M to help fitness operators and medspas offer peptides, GLP-1s, and hormone therapy in-house, working with 500 businesses already True Food Kitchen files Chapter 11 and closes 12 restaurants, putting the wellness chain up for sale while 34 locations keep operating Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more.

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