Promo-led recovery for brands in the UK and Unilever's Wonder Wash premiumisation case

UK grocery sales grew two percent in the four weeks to 6 September, with inflation at two point three percent. Branded goods outpaced own label for only the second time this year, but promotional spending rose seven percent, suggesting volume recovery is largely promotion-driven rather than a genuine pricing recovery. Research confirms a barbell polarisation in US FMCG, with mainstream brands losing ground to premium and value tiers simultaneously. Unilever's Wonder Wash expansion...