The 12-Touch Advantage: How to Stay Top of Mind Without Being Annoying with John J. McLaughlin

Send us Fan Mail Your best prospects are not saying “no.” Most of the time, they’re saying “not yet,” and the gap between now and their buying window is where deals quietly die. I sit down with John McLaughlin, CEO of 12touches.com, to talk about a simple way to stay top of mind without becoming a nuisance: send consistent, curated industry value that makes you useful even when nobody is ready to buy. John shares how he built a newsletter engine that curates hundreds of enterprise IT a...