FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media

A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don't actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a layer of verification unlike anything we've faced before.

Also in this episode, crisis communication has long been housed in the PR or communications department. Should it be a governance responsibility of the C-suite? That's the case made in a new report from the Chartered Institute of Public Relations.

In his Tech Report, Dan York covers an initiative to close the AI language gap, including video moves by YouTube and Bluesky, smart glasses, and enhancements to Threads' podcast toolkit.

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