Build Expertise, Then Build Visibility with David Craig

What does it take to build a law firm that stands out without chasing volume or spending millions on advertising?

In this episode of The Founding Partner Podcast, Jonathan Hawkins sits down with David Craig of Craig, Kelley & Faultless to explore how creativity, specialization, team development, and consistent content helped shape his practice. From an ingenious Yellow Pages strategy to building a rapid response team and creating consumer-focused books and podcasts, David shares why lasting growth starts with becoming genuinely valuable to the people you serve.