The Allergy Aisle Just Got a Drug-Free Glow-Up With Lorne Lucree, Founder of Wizard Wellness

Wizard is reimagining allergy care for people who are tired of the same clinical, one-dimensional options that have dominated the category for decades. Founded by beauty industry veteran Lorne Lucree, Wizard was born from his own lifelong struggle with allergies and his belief that the category could be approached with the same thoughtfulness, innovation, and attention to experience that transformed skincare. After more than 20 years developing products for brands including Clinique, Tatcha, L’Oréal, R+Co, IGK, and ONE/SIZE, Lorne brought that beauty-world expertise into an entirely different aisle. He assembled a team of allergists, scientists, and formulators to develop drug-free, non-drowsy solutions that work with the body rather than simply masking symptoms. At the heart of Wizard is its proprietary Nasalbiome™ technology, informed by research into the nasal microbiome and its connection to whole-body wellness. From colorful nasal sticks to simplified daily routines, Wizard combines science with sensory appeal to make allergy care feel less like medicine and more like modern wellness. Lorne’s vision is simple: allergy relief should work like magic, be backed by science, and actually be something you enjoy using.

In this episode, Lorne also discusses:

Why drug-free allergy relief could disrupt one of the most outdated aisles in retail

The surprising science behind bringing skincare-inspired ingredients to your nose

Why allergies are becoming more prevalent and what that means for modern wellness

Why your nose is your body’s first line of defense and why daily nasal cleansing matters

Taking Wizard to Coachella and building a brand that shows up authentically

The three pillars behind Wizard’s approach: cleanse, relieve, and balance

We hope you enjoy this episode and gain valuable insights into Lorne's journey and the growth of Wizard Wellness. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.

Be sure to check out Wizard at www.wizardwellness.com and on Instagram at @wizardwellness