How Snowboarding Showed Up in a Famed ’80S TV Ad

<p>The 1987 Juicy Fruit Gum TV ad is an essential time capsule. The stars of 80s snowboarding—Craig Kelly, Terry Kidwell, Tom Burt, Jim Zellers and more—rip on proto-freestyle equipment, juxtaposed against footage of beautiful people having fun in the sun and of course, chewing gum. No hats or goggles were worn in the making of this. </p><p>Jen and Tricia bring in a triple threat of live human experts—famed filmmaker Greg Stump (who shot the action), plus Tom Burt and Jim Zellers—to do a forensic deep dive on this relic of 80s exuberance. They unearth how the fresh subculture of snowboarding got in the mix on such a big-time Hollywood production. They divulge who the players were, how legit the riding was, and how much everyone got paid. </p><p>Finally, lest the ad be dismissed as pure nostalgia-core, they discuss the seismic impact showing snowboarding on prime-time TV had on spreading the word to a new generation of would-be riders. </p><p><br></p><p><br></p>