Redefining Indulgence: How Tatyana Jones Is Challenging a $27 Billion Category with DEFI Snacks

Our host Ren Akinci sat down with Tatyana Jones, Founder and CEO of DEFI Snacks, a multi-award-winning brand challenging the $27 billion chocolate category with high-protein, superfood-infused bites rooted in her Ukrainian heritage. A former Mars Wrigley brand manager, Tatyana,  shares what it really takes to build a brand from scratch; navigating the risks of first-time founding, defining an identity in a crowded market, and staying true to a mission that gives back to women-owned businesses.