Vision, Structure, and the Future of Experiential Marketing with Kim Lawton, Founder & CEO of Enthuse Marketing

What happens when an agency is built on teaching and not just executing? In our latest episode, Ren Akinci sits down with Kim Lawton, founder & CEO of Enthuse Marketing, to break down the non-negotiables behind sustainable creativity, the traps experiential teams keep falling into, and what agency leaders need to unlearn heading into 2026.