How This Female Gym Owner Built Made More Money with Less Members

<p>🌎 Jen Cho, co-owner of <a href="https://www.instagram.com/tidalfitnessdanforth/" target="_blank" rel="noopener noreferer">Tidal CrossFit </a>in Toronto, walks Mateo and Kilo CEO Kaleda Connell through her 6,000-square-foot space (an old converted theater) and breaks down how she rebuilt the gym around fewer members and more value, plus how she structured the buyout that made her a co-owner.P.S. If you like the show, then you&#39;ll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don&#39;t miss out.📱 Socials:Tidal CrossFit (Instagram): https://www.instagram.com/tidalfitnessdanforth/Tidal CrossFit (Website): https://tidalfitness.ca/🔥Show Notes- 0:01 — Intro &amp; gym tour begins with Jen Cho, co-owner of Tidal CrossFit- 1:00 — What is a &quot;focus program&quot;? A second income stream for coaches- 3:01 — Inside the space: 6,000 sq ft in a converted theater- 5:29 — The pandemic pivot: shrinking from 300 members to a higher-value model- 7:08 — Run a successful gym with Kilo (visit https://usekilo.com/gw)- 8:12 — How focus programs get built (and why they have to be coach-led, not forced)- 10:12 — The math behind pricing a focus program so coaches make real money- 12:06 — Jen&#39;s marketing strategy: referrals, friends &amp; family weeks, and why it works- 17:44 — How Jen went from GM to minority shareholder to full co-owner- 19:34 — The real lesson: understand your finances before you buy in- 22:04 — What Jen believes her real job is: keeping her coaches happy and paid- 23:19 — Outro — where to find Tidal CrossFit</p>