Si Elliott - When Connection Becomes a Transaction

<p>When Connection Becomes a Transaction</p><p>We have never had more ways to connect.</p><p>Customers can reach businesses instantly. Brands know more about their audiences than ever before. AI can personalise experiences, automation can remove friction, and almost every interaction can be measured, analysed and optimised.</p><p>And yet, genuine connection can still feel surprisingly difficult to find.</p><p>On September 24th, <a href="https://www.linkedin.com/in/si-elliott/">Si Elliott</a> joins me on Inspiring Conversations to explore what happens when our pursuit of efficiency begins to change the relationships we are trying to build.</p><p>Si has spent more than 20 years at the intersection of marketing, customer experience and human behaviour. He is the co-owner of creative agency Diversity, founder of customer experience consultancy Fabricx, and author of Customer Experience Thinking, where he brings behavioural science into the question of how organisations can understand and serve people better.</p><p>But I want to take the conversation beyond customer experience.</p><p>Have we become better at knowing about people without necessarily understanding them?</p><p>Where is the line between using behavioural science to serve people and using it to influence them?</p><p>What gets lost when every interaction becomes something to optimise?</p><p>And as AI becomes increasingly good at sounding human, how will we recognise the difference between an efficient interaction and a meaningful one?</p><p>Perhaps the question underneath all of this is quite simple.</p><p>When does connection stop being a relationship and become just another transaction?</p><p><a href="https://www.linkedin.com/search/results/all/?keywords=%23inspiringconversations&origin=HASH_TAG_FROM_FEED">#InspiringConversations</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23customerexperience&origin=HASH_TAG_FROM_FEED">#CustomerExperience</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23humanconnection&origin=HASH_TAG_FROM_FEED">#HumanConnection</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23behaviouralscience&origin=HASH_TAG_FROM_FEED">#BehaviouralScience</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23leadership&origin=HASH_TAG_FROM_FEED">#Leadership</a> <a href="https://www.linkedin.com/search/results/all/?keywords=%23ai&origin=HASH_TAG_FROM_FEED">#AI</a> <a href="https://www.linkedin.com/search/results/al