Seamus Bradley on Why AI Can't Write Your Patient Communications

<p>Summary</p><p>In this episode of the Healthcare Business Thrivecast, host Michael Kenihan interviews Seamus Bradley, an expert in communications and crisis management. They discuss the importance of good writing in the age of AI, the role of healthy communications in organizations, and the critical nature of crisis communication in healthcare. The conversation also delves into the significance of effective communication in building relationships with patients, the training of AI for writing, and the risks associated with AI, including hallucinations and skills collapse. Finally, they explore the advantages of AI in healthcare practices and how to effectively introduce AI into these settings, along with insights on blog writing.</p><p><br></p><p>Sound bites</p><p>&quot;Good writing engages your audience.&quot;</p><p>&quot;Everything is communication in a practice.&quot;</p><p>&quot;AI can populate a blank page quickly.&quot;</p><p>&quot;AI can rewrite a novel in ten seconds.&quot;</p><p>&quot;The human voice is infinitely interesting.&quot;</p><p><br></p><p>Chapters</p><p>00:00 Introduction to Healthcare Business Thrivecast</p><p>01:42 The Importance of Good Writing in the Age of AI</p><p>03:37 Understanding Healthy Communications</p><p>05:48 Crisis Communication in Healthcare</p><p>07:22 Building Relationships Through Effective Communication</p><p>11:01 Training AI for Effective Writing</p><p>13:23 Managing AI Risks and Hallucinations</p><p>18:26 The Dangers of AI and Skills Collapse</p><p>20:32 Advantages of AI in Healthcare Practices</p><p>24:31 Introducing AI into Healthcare Practices</p><p>26:24 Blog Writing and the Role of AI</p><p><br></p><p>Resources:</p><p>www.learn.physio - Evidence-based courses for health professionals</p>