Andrew Small on What the NBA Taught Him About Running a Clinic

<p>Summary</p><p>Andrew Small, director of rehabilitation for the New York Knicks, shares insights from his extensive career in pro sports, including his unique journey with high-level athletic rehabilitation work in the NBA. Discover how his experiences can inspire practitioners to elevate their practice and understand the business and culture of elite sports.</p><p><br></p><p>Keywords</p><p>sports physiotherapy, pro sport, healthcare leadership, culture, NBA, athlete rehab, US sports industry, practice differentiation</p><p><br></p><p>Key topics</p><p>Andrew Small&#39;s career path from Australia to the US</p><p>The role of a the NBA in sports physiotherapy</p><p>Differences between Australian and US healthcare models in sports</p><p>Building trust and rapport with elite athletes</p><p>Creating a high-value, differentiated practice</p><p>Leadership and culture in professional sports teams</p><p>Navigating external practitioner relationships in pro sport</p><p>The importance of local presence for US sports opportunities</p><p>Sound bites</p><p>&quot;The commercial aspect is a big part of what we do&quot;</p><p>&quot;Getting your credentials verified is a long, tedious process&quot;</p><p>&quot;Your culture is what you allow&quot;</p><p><br></p><p>Chapters</p><p>00:00 Introduction to Andrew Small and his background</p><p>01:16 Andrew explains his decision to pursue working with the Knicks</p><p>02:54 The commercial differences between Australian and US pro sports</p><p>03:49 Andrew&#39;s move from Australia to the US and initial challenges</p><p>05:23 Differences in healthcare models between Australia and the US</p><p>07:14 Business models and billing practices in New York clinics</p><p>08:30 Marketing and patient acquisition in Manhattan</p><p>10:22 Getting involved with the Milwaukee Bucks</p><p>11:12 Tips for Australian practitioners aiming for US pro sports</p><p>12:18 Qualifications and credentialing process in the US</p><p>13:52 Working with external practitioners and athletes&#39; teams</p><p>17:22 Building team culture and leadership lessons from NBA championships</p><p>20:27 Key elements of effective leadership and team culture</p><p>22:19 Advice for Australian practitioners to succeed in US sports</p><p>24:15 Andrew&#39;s future plans and reflections on his career</p><p><br></p><p>Resources &amp; Links:</p><p>www.learn.physio - Evidence-based courses for health professionals<br></p>