The Healthtech Marketing Show: Thought Participation: Why Most Healthtech Thought Leadership Isn’t Leadership

Most healthtech thought leadership isn’t leadership. It’s participation with a byline. That’s what healthtech marketing leaders are saying about themselves. This month host Adam Turinas ran two candid peer sessions on thought leadership in the Healthtech Marketing Network, and this solo episode is his report on what came out of them. When he asked senior marketing leaders where their programs sit on Adrianna Hosford‘s three levels of thought leadership, almost everyone said level two. A few said zero. Not one person claimed level three, even though industry surveys say 97% of practitioners believe their programs deliver measurable impact.

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