What Is a Premier League Fan Actually Worth?

Are football clubs becoming too focused on tourists at the expense of loyal fans?

Colin Murray and Natalie Pirks explore the battle between football's biggest commercial opportunity and the supporters who make the matchday experience worth selling, and ask how clubs can grow globally without losing what makes them special.

With international visitors generating more than £1 billion for the UK economy in 2024, the stakes are clear. But how much is a club willing to sacrifice in the pursuit of more revenue?

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