Pulse Check: What Do We Really Need? — Pt 1

In the first episode of What Do We Really Need?, Ologie Marketing Director Erin Fields talks with Alicia Camden, Ologie’s Associate Vice President of Digital Creative, about what leaders are really asking for when they want a piece of content to go viral. Drawing from Alicia’s experience leading organic social strategy and developing new content formats, they examine what virality can accomplish, what it cannot guarantee, and why reaching millions of people means very little if those people have no context for the brand.