Business for Good - A Conversation with B1G1 Founders Paul Dunn and Masami Sato

<p>What if simply showing up to work and doing your day-to-day job could give you a profound sense of meaning, contribution, and joy? </p><p>In a world where so many people feel like their work completely lacks a core purpose, we often default to a dangerous corporate mindset: <em>“One day, when we are large or successful enough, then we will think about giving back.”</em> But waiting for an arbitrary finish line is a massive trap that robs your team of fulfilment right now.</p><p>In this special workplace edition of <em>How to Be Happy</em>, I am absolutely thrilled to be joined by Paul Dunn and Masami Sato, the visionary founders of B1G1 (Buy1Give1). For nearly six years, my organisation, BU Happiness College, has proudly partnered with B1G1 to embed real-world impact directly into our daily operations—including this very podcast, where every single subscription protects one square meter of threatened rainforest. </p><p>Paul and Masami share the unfiltered story of how they flipped traditional philanthropy completely on its head by shifting away from grand corporate donations and focusing on the unshakeable momentum of micro-giving. We break down the behavioral psychology of why authentic generosity functions as a massive workplace performance lever, how to craft an internal giving culture that drives long-term resilience, and a sneak peek into their brand-new global program designed to bring this exact habit right into your family household</p><p><br /></p><p><strong>In this episode we explore:</strong></p><ul><li><strong>The Power of Small to All:</strong> How tracking an aggregated total of over 404 million positive impacts shifts a business from an empty transaction mindset to a legacy mindset.</li></ul><p><br /></p><ul><li><strong>The Forklift Example:</strong> A real-world look at how linking a basic manual labor task to a direct, external ripple effect instantly elevates employee engagement.</li></ul><p><br /></p><ul><li><strong>Playful Micro-Giving Targets:</strong> The highly unique, creative ways businesses are using the B1G1 platform to incentivise good habits, reward meeting punctuality, and spark daily gratitude.</li></ul><p><br /></p><ul><li><strong>Fostering Humanity’s Flourishing:</strong> Moving beyond the standard "Experience Economy" into the "Transformation Economy" to make business the most rewarding thing you do. </li></ul><p><br /></p><p><strong>Links and Next Steps:</strong></p><ul><li><strong>Bring B1G1 to Your Business or Family