Marketing Attribution & AI Analytics with Keith Perhac

Send us Fan Mail In this episode of the Human-First AI Marketing Podcast, Mike Montague talks with Keith Perhac, founder of SegMetrics, about the changing world of marketing attribution, AI analytics, and zero-click buyer journeys. They explore why traditional tracking is getting messier as bot traffic, AI answers, and platform-controlled experiences reshape how people discover, research, and decide before ever visiting your website. Keith shares practical ways marketers can rethink attributi...