238: The System to make your prospects the hero before they buy, with Aditya Vempaty

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI.

(00:00) - Intro

(01:07) - In This Episode

(05:05) - Why Expansion Revenue Beats New Logos When Channels Are Saturated

(06:07) - Why Customer Empathy Means Knowing What Gets Your Buyer Promoted

(12:38) - How to Tell If Your Case Study Makes the Customer the Hero

(18:16) - Why Single Channel Attribution Hides the Journey That Closed the Deal

(22:00) - How to Find Real Customer Problems by Paying for 30 Minute Interviews

(30:29) - The 3 Levels That Connect Marketing Strategy to Tactical Execution

(36:32) - Why Implementation Speed Is the Real Answer to a Migration Objection

(42:12) - The ABM Play You Can Build From Your Closed Won List Today

(48:46) - How Marketing Leaders Get a Team to Actually Adopt an AI Tool