The Positionless Marketer: How AI Levels the iGaming Playing Field | Ep. 873

In this episode, Pini Yakuel, CEO of Optimove, discusses how AI and positionless marketing are transforming iGaming. Discover how these innovations enable smaller teams to compete with larger operators and reshape organisational structures.

Key Topics

The concept of positionless marketing and its originsHow AI accelerates marketing processes and decision-makingRestructuring organizations for AI-driven marketingCase examples of AI enabling smaller operators to competeThe future of AI agents as CRM employees

Host: Charlie Horner

Guest: Pini Yakuel

Producer: Anaya McDonald

Editor: Anaya McDonald

Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.