Why Is Creator Pricing Still the Wild West? with Shirel Benji of Creator Origin

Four years ago, a brand opened a media kit, looked at the follower count, and priced the deal off it. Shirel Benji, founder and CEO of Creator Origin, says that number hasn't disappeared, but it's stopped being the thing that actually predicts a campaign's results. In this episode, she breaks down what changed in how platforms distribute content, why relevance now matters more than reach, and why the industry still can't agree on what a creator's price should even be based on. Shirel walks t...