I Almost Did the Yap Challenge. Here's What Stopped Me - EP 77

If you've ever seen someone else's big launch number and immediately started questioning your entire strategy, this episode is for you.

The Yap Challenge is everywhere right now, and the 1.2 million dollar launch attached to it is hard to ignore. But there's something worth talking about in how we process other people's results, and how quickly we reach for someone else's tactics when we see a number that makes our brain light up.

In this episode:

Why we do "selective math" when we see big launch numbers

The difference between an engine and an amplifier in your business

Why the Yap Challenge (or any trend) might be the amplifier, not the thing that actually builds your business

The honest question to ask yourself before you pick up a new strategy or platform

And yes, what I actually decided about the challenge

Links mentioned:

The Business Alignment Audit (free)

Business Growth Audit Call