Scrolling Isn’t a Social Media Strategy

<p>Do social media managers need to be chronically online to stay relevant?</p><p><br></p><p>In this solo episode, Sally explores the relationship between scrolling, trends and strategy. She discusses why keeping up with every viral moment isn&#39;t necessarily the key to better content, how to use trends more intentionally, and the difference between passively consuming content and actively studying what works.</p><p><br></p><p>She also reflects on her own social media habits and the challenge of balancing what&#39;s trending with what actually fits your brand, audience and goals.</p><p><br></p><p>Mentioned articles:</p><p>1) <a href="https://futuresocial.beehiiv.com/p/why-being-chronically-online-isn-t-actually-good-for-social-pros" target="_blank" rel="noopener noreferer">https://futuresocial.beehiiv.com/p/why-being-chronically-online-isn-t-actually-good-for-social-pros</a></p><p>2) <a href="https://www.prettylittlemarketer.com/blog/using-pop-culture-in-marketing" target="_blank" rel="noopener noreferer">https://www.prettylittlemarketer.com/blog/using-pop-culture-in-marketing </a></p>