The Stinger Report #1282 - Growing the Immersive Audience

​Emerging trends reveal a strategic shift in entertainment investment towards immersive, transmedia, and phygital venues, integrating advanced projection, micro-LED, and SAR technology to enhance audience engagement. Major players like Bandai Namco and SEGA are expanding their IP across multi-platform experiences, including immersive arcades and retail stores. The industry is also witnessing the rise of “In Venue Experience” (IVE), blending live performances, interactive environments, and soc...