Embedded Finance Special Series: Embedded Accounting, the Next Big Fintech Product with Justin Meretab, Layer | Episode 527

QuickBooks and spreadsheets aren’t failing because small business owners don’t care. They fail because owners are busy running the business, and “keeping the books” becomes a second job with high stakes. I sit down with Justin Meretab, co-founder and CEO of Layer, to dig into why embedded accounting is emerging as one of the most practical, high-ROI moves in embedded finance for vertical SaaS platforms. We unpack the difference between accounting software and bookkeeping, then get specific ab...