Scroll Stoppers: what's real anymore? The AI revolution in sports content

How is AI changing the way sports organisations create content, engage fans and unlock new commercial opportunities?

It's a question we get into in this episode of Scroll Stoppers, a mini series from Leaders and Ten Toes exploring how to make an impact with digital content.

From AI-generated athletes and digital twins to personalised fan experiences and million-strong virtual fan communities, this conversation explores how sport is grappling with its biggest technological shift in decades, and where the line between innovation and authenticity should be drawn.

Scott Gutterman, former SVP of Digital & Broadcast Technologies at the PGA Tour and now Chief Digital Officer at Next League, joins series co-hosts, Ben Weisfeld, Founder & CEO of Ten Toes and Leaders Senior Content Manager Henry Breckenridge, to unpack how leading rights holders are using AI to scale content, the balance between efficiency and creativity, the opportunities and risks around athlete likeness and digital twins, and where the next frontier of AI-powered fan experiences might take us.