
← Let's Talk Business with James Price1 sept. 2025 · 1 h 09 min
The Elements to Buidling a VALUALBE Brand w/ Isaac John
<p>Comment 'brand' and I'll DM you the full conversation!</p><p><br></p><p>How do you build a valuable brand today? This is the question today's guest Isaac John answers on the Let's Talk Business Podcast.</p><p><br></p><p>@iice_ unpacks his lessons from building one of Australia's most recognisable streetwear brands.</p><p><br></p><p>He gives an unfiltered look into the journey of building YKTR and dives into the highs and lows of entrepreneurship, and what truly makes a brand valuable.</p><p><br></p><p>We discuss:</p><p><br></p><p>• The evolution of YKTR and the building blocks of a valuable brand</p><p>• How social media and personal brand fuel business growth</p><p>• The fine line between ego and leadership in entrepreneurship</p><p>• Building a “house of brands” and how investors view value</p><p>• The lessons that shaped Isaac’s business journey</p><p><br></p><p>If you’ve ever wondered what separates a profitable business from a valuable brand, this conversation is for you.</p>