You Think You’re Self-Aware. Your Clients May Disagree.

Most people believe they’re self-aware. Research says only 10 to 15% actually are. In sales, that gap can quietly cost you the deal.

In part two of this two-part series, Bernie Borges explains the twist he didn’t see coming. After four decades in B2B marketing, the road led him back to selling, where his career began. This time, he’s approaching it from the human side. You’ll get five self-aware selling insights for your next sales conversation, or your next conversation where you need a yes for your idea: check what you’re carrying in, audit your talk-to-listen ratio, pause before you prescribe, recognize the work behind the deal, and lower a quiet client’s risk.

Built for solopreneurs, consultants, coaches, and small business owners who wear the sales hat, and for any leader who sells ideas every day.