Why Dana Nesen Is One of the Fastest-Growing Agency Owners in the Country

What happens when you stop thinking like a top producer and start thinking like a leader?

In this special episode of the Life Insurance Academy Podcast, Roger Short sits down with Dana Nesen of Empower Life Group to unpack the incredible growth her organization has experienced over the last 18 months—and, more importantly, what has made that growth possible.

Dana shares why recruiting agents is only the beginning. The real challenge is creating an experience that keeps people engaged, growing, developing, and eventually becoming leaders themselves.

From building systems and strengthening the onboarding experience to developing new agency builders and creating a culture where people feel genuinely seen, this conversation goes far beyond sales numbers.

Roger and Dana discuss:

• How Empower Life Group grew from zero agents and zero production to record-setting months

• Why the agent experience became Dana's first major focus

• The difference between building producers and developing leaders

• Why profitability alone isn't enough to retain great people

• Moving from survival and achievement toward purpose and influence

• The importance of investing back into your people and organization

• Why leadership creates a ripple effect far beyond your own production