Voice of PBR Matt West on JB Mauney, Future of Bull Riding & 20 Years Behind the Mic

The voice of PBR, Matt West, joins the Like A Farmer Podcast to take us inside more than two decades of professional bull riding and the incredible growth of the sport. Matt shares his unlikely journey from a shy kid in Oklahoma to one of PBR’s most recognizable voices, breaks down legends like JB Mauney and Lane Frost, and discusses the rise of John Crimber, Jose Vitor Leme and the next generation of bull riding superstars. He also dives into PBR Teams, the impact of TKO, UFC and WWE, the evolution of rider safety, celebrity fans discovering the sport, and what it truly means to be a cowboy. Plus, Matt reveals his Mount Rushmore of bull riders, recalls the toughest night of his broadcasting career, shares his personal transformation from nearly 300 pounds to opening his own gym, and explains why he believes the future of professional bull riding has never been brighter.

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Chapters:

(0:00) – Welcome Matt West!

(4:00) – Sophie Cunningham, Being Authentic & Broadcasting Start

(9:00) – Growing Popularity of PBR & Pat McAfee

(13:00) – Cut to the Chase Presented by CASE KNIVES

(18:00) – Impact of PBR’s Teams & Officiating a Rider’s Wedding

(24:00) – The TKO Relationship and Why It Works

(27:00) – Celebrities at PBR & Network Deals

(34:00) – Give ‘Em the Boot Presented by TECOVAS

(42:30) – Toughest Moments He’s Announced & Safety for the Riders