Why Logos Don't Sell — But Relevance Does

<p>Does adding an image or a logo to your emails actually move the needle? In this episode, Igor pours cold water on one of email marketing&#39;s most persistent assumptions. Logos and images, he argues, don&#39;t build credibility and don&#39;t improve your deliverability — relevance does. He unpacks why the best markets are the ones where people are irrationally engaged, how to spot prospects who already want what you&#39;re selling, and why the real work isn&#39;t creating interest but locating people who are already obsessed. It all comes back to the five things every human thinks about — and the 27-word persuasion statement that taps straight into them.</p><p><br></p><p></p>