What happens to your data when you die? (feat. Tamara Kneese)

You will die. Your data will not.

The afterlife of our information is a recent phenomenon, and some of the companies with the most to sort through are still just figuring it out.

As far back as 2007, Facebook was forced to reckon with mass grief when users asked the company to maintain the profile pages of the 32 victims killed by a school shooter at Virginia Tech that year. Those pages became de facto memorials for loved ones to fill with comments, and today, memorialization has become a full-fledged feature on both Facebook and Instagram. Platforms like YouTube, Pinterest, and LinkedIn—launched with likely zero strategy for a user’s death—now have procedures for next-of-kin to request that a deceased person’s account be deactivated.

Now, think about all the other ways your data can linger after death.

Every year, people accumulate more and digital stuff—email addresses, social media profiles, contact lists, domain names, subscription services, online banking accounts, and the phones, laptops, and tablets that hold it all—and every year, as that digital stuff accumulates, it compounds into ever more problems for someone else to sort out. Here, a small industry of digital estate planners have cropped up, helping families retrieve and preserve anything valuable, no matter how digital, from Spotify playlists, to poignant social media posts that mattered, to the photos stored on a phone.

And where retrieval fails, artificial intelligence has offered an attempt at comfort. The chatbot service Replika launched in 2015 after its founder uploaded a dead friend’s text messages. HereAfter AI reportedly let users upload voice recordings to power a chatbot that sounded and spoke like the deceased. Film studios have pursued the same idea for entertainment, seeking to portray deceased actors in future films.

Surprisingly, almost none of this activity is governed by law, said Tamara Kneese, author of the 2023 book “Death Glitch: How Techno-Solutionism Fails Us in This Life and Beyond.”

“By and large, there is not a great legal mechanism for protecting the privacy rights of the dead,” said Kneese. “It may not be just that a grieving loved one decides to use a bunch of your data from all of your podcasts to create a chatbot to simulate interacting with you after you’re dead, but it may be that a company chooses, in some way, to use an aspect of your personality, of your demeanor, of your voice, of your likeness after your death without anyone really being aware.”

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