How Oris Supports the Watch Community with VJ Geronimo

Luxury watch talk gets weird fast: more hype, more ego, higher prices, and somehow less clarity. We wanted the opposite, so we sat down with VJ, CEO of Oris Americas, to hear what it actually feels like to lead one of the last truly independent Swiss watch brands while still chasing real growth in the United States. His story starts far from the usual “born a collector” path, moving from accounting to the watch world, then market research, and eventually into running Oris across the Americas....