How Luxury Watch Videos Get Made with Nolan Shi

Your watch looks incredible in hand, so why does it fall flat on camera? That gap is where luxury watch photographer and videographer Nolan Shi lives. Nolan is based in New York and has quietly become the person behind the kind of watch imagery you’ve probably double tapped without knowing who shot it. We talk about how he went from acting and commercial production to filming vintage watches, then quickly leveling up to some of the most expensive, unforgiving pieces you can put under lights. ...