Made in Cyprus | S3 E7 | Building Global Events from a Tiny Island with Lilly Pavlou

<p>Everyone talks about networking. Lilly Pavlou thinks half the industry might not survive without the word.</p><p><br /></p><p>In this episode of Made in Cyprus, we sit down with Lilly Pavlou, Executive Director at QUBE Events, to unpack what it actually takes to run global events from a small island - beyond the conference stages and the sponsor decks.</p><p><br /></p><p>From last-minute cancellations and entire delegations failing to show, to the moment she realised events could be a serious global business, Lilly breaks down why running events today means being part business leader, part crisis manager. </p><p><br /></p><p>We talk about the difference between events that build real community and ones that are just expensive networking theatre, and why bigger isn't always better.We explore what it means to build a predominantly female team, whether the industry has become too commercialised, and what actually separates a good event from a great one.</p><p><br /></p><p>This is a conversation about events, but more importantly, about credibility, community, and building something worth people's time.</p><p><br /></p><p>Brought to you by Factory39 and Martin Zarian.</p>