The Future of Out of Home ads with Barry Frey of DPAA | E93

In this episode of the AdQuick Madvertising Podcast, we sits down with Barry Frey, President & CEO of DPAA, to discuss the evolution of out of home advertising and where the medium is headed next. Barry shares how OOH has transformed through digitization and programmatic buying, why the medium proved resilient through COVID, and how OOH can function as a full-funnel channel in an increasingly fragmented media landscape. The conversation also gets into measurement and outcomes, the impor...