It's O-N-D, Baby. And It's Probably Too Late | Brian Rosen | Maffeo's Cut #012

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Brian Rosen, Chairman of Growth Beverage and founder of the US drinks investment firm InvestBev, who grew up in the family that built what is now Total Wine, on O-N-D, the ten weeks that make the drinks year, and why the work that wins them happened last spring.

"This business is about doing what's right for the brand six months ago, not today."

0:00 Why does Brian smile when a European founder says they just hired a US export director?

0:21 What is the real three tier tax on every dollar of US sales?

1:34 Why airlift a hundred cases instead of shipping a forty foot container and hoping?

2:08 Why go where the most Czechs are, not just to Brooklyn?

3:11 Why is put away the ego the actual advice, not a secret?

4:03 How does a cheap Italian restaurant pay for the Cipriani listing later?

4:42 Why was Hiro Sake's layup the Japanese restaurants it did not want?

6:44 Why does your audience want the truth, not to be bullshitted?

9:03 Why are the top five hundred brands and the other forty thousand not in the same boat?