Streaming Can Wait: Jonny Hetherington on How Art of Dying Is Betting On Their Fans

<p>Jonny Hetherington is keeping Art of Dying&#39;s new album off streaming entirely — vinyl, CD, and digital download only. Two decades, eight albums, a Warner deal through Disturbed, and 200 million streams later, the frontman tells Lance Marwood on MAKE // BREAK exactly why: the maths that never recoups, the 1,000-stream rule that pays new artists nothing, the AI clog, and the analog revival pulling fans back to owning music. It&#39;s the clearest case this show has captured for going direct-to-fan — plus the $12,000 Suburban story every band signing a major deal should hear first.</p><p>In this episode:</p><ul><li>Two decades in: busking, Disturbed, Warner, and 200 million streams</li><li>Keeping the new album off streaming — vinyl, CD, digital download only</li><li>The 1,000-stream rule and the maths that never recoups</li><li>AI artwork fatigue and spotting fake bands in seconds</li><li>Bandcamp, the analog revival, and direct-to-fan done right</li></ul><p>Guest links:</p><p>→ <a href="https://artofdyingmusic.com">https://artofdyingmusic.com</a></p><p>→ <a href="https://artofdying.bandcamp.com/">https://artofdying.bandcamp.com/</a></p><p>—</p><p>→ Listen on all platforms: <a href="https://pod.link/1831627966">https://pod.link/1831627966</a></p><p>→ Watch on YouTube: <a href="https://youtube.com/playlist?list=PLUBRjKMVTI9g9dYHn-G1Eib-LfKLZso6_">https://youtube.com/playlist?list=PLUBRjKMVTI9g9dYHn-G1Eib-LfKLZso6_</a></p><p>→ Follow: <a href="https://instagram.com/lowkeyhellish">https://instagram.com/lowkeyhellish</a></p><p>→ V13 Media: <a href="https://v13.net">https://v13.net</a></p><p>→ V13 Store: <a href="https://v13.store">https://v13.store</a></p><p>→ The Cherale (horror novella): <a href="https://a.co/d/1SZhhwS">https://a.co/d/1SZhhwS</a></p><p>→ V13 newsletters: <a href="https://v13.net/newsletter/">https://v13.net/newsletter/</a></p><p>Subscribe — and then go buy an album straight from a band you love. That&#39;s the whole model.</p>