100: AI Content Workflow: The Five Layers Most Teams Are Missing

<p>You&#39;ve refined your prompts. You&#39;ve trained the model. You&#39;ve gotten rid of the obvious AI clichés. So why does your content still sometimes fall flat?</p><p><br></p><p>A couple of months back, we talked to Ethan King about using ChatGPT and other AI platforms for marketing. This episode takes things a step further.</p><p><br></p><p>In this episode, host Jenn Mancusi sits down with Fractional Head of Content Julia Porter, who previously built content functions at Optimizely and Personio, to explore what she calls The Judgment Layer, the human thinking that has to surround an AI content workflow if you want consistently great content.</p><p><br></p><p>Julia discusses the five things every content team needs, from defining quality and challenging briefs to aligning messaging, improving feedback, and diagnosing why content falls short.</p><p><br></p><p>If your team has already embraced AI but still can&#39;t quite figure out why some content just isn&#39;t landing, this episode gives you a framework for understanding what&#39;s missing and how to fix it.</p><p><br><strong>🔗 Mentioned in this episode:</strong></p><ul><li>ChatGPT for Marketing with Ethan King → <a href="https://podcasts.apple.com/us/podcast/83-chatgpt-for-marketing-strategies-shortcuts-mistakes/id1694978118?i=1000753354022" target="_blank" rel="noopener noreferer">https://podcasts.apple.com/us/podcast/83-chatgpt-for-marketing-strategies-shortcuts-mistakes/id1694978118?i=1000753354022</a></li></ul><p><br></p><p><strong>👤 Connect with us: </strong></p><ul><li>Julia → <a href="https://www.linkedin.com/in/juliaporter234/">⁠⁠⁠https://www.linkedin.com/in/juliaporter234/</a></li><li>Jenn → <a href="https://www.linkedin.com/in/jennifer-mancusi">⁠⁠⁠⁠⁠https://www.linkedin.com/in/jennifer-mancusi⁠⁠⁠⁠⁠</a></li></ul><p><br></p><p><strong>🚀 Learn more about Growgetter: </strong><a href="http://growgetter.io">⁠⁠⁠⁠⁠http://growgetter.io</a><br></p>