What content should you be creating for Google and your small business SEO goals?

What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of b...