AI, Ad Spend & the Amazon–OpenAI Deal: What Advertisers Should Watch| E42

AI is moving faster. Advertising tools are getting smarter. Brands can do more themselves than ever before. So why aren't agencies disappearing? Kelly Sweeney and Sean Wright are back with a Media Monitor Grab Bag, breaking down three advertising headlines that reveal where the market may be heading next. AI isn't making agencies obsolete The conversation starts with the growing debate around AI, automation and in-housing. Programmatic platforms and self-service advertising tools have made bu...