How a Mom of Two Started a Social Media Business With One Bold Email | Abby MacMillan

Can you build a business without a marketing background, around babies who don't nap? Abby MacMillan, founder of Resonate Social, sent one audacious email from her couch and turned it into a social media studio built around her kids, not the other way around.

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IN THIS EPISODE

Imposter syndrome when you don't see yourself as "a creative"Three MLMs later: what they taught her about Canva and her own entrepreneurial streakHow freelancing during naptime created a stressful relationship with the clockThe one email to a local job listing that became her first client for a year and a halfBuilding slowly: layering in childcare and client work one step at a timeKeeping Fridays with her kids, and remembering that's the whole pointBeing a big-picture thinker who hands off building the systems and automationsWhy social media and email work best togetherWhy podcasts have more staying power than a post the algorithm buries

TOOLS FOR SOCIAL + EMAIL

Plan your social content in Rella: https://getrella.com/?via=lindsey

Send your emails with Flodesk: https://flodesk.com/c/2RCUL7

Both are affiliate links.

ABOUT ABBY

Abby MacMillan is the founder of Resonate Social, a social media studio that helps small business owners and founders show up online as themselves, not as a performance of who they think they need to be. A New Hampshire mom of two, she built her business around motherhood instead of the other way around.

CONNECT WITH ABBY

Free 5-Day Content Mini Course: https://resonatesocial.myflodesk.com/messtomissionpodcast