How to Build a Social Media Following That Supports Your Business

Social media can create opportunities to make money, grow a business, and build a personal brand, but that doesn't mean you need a massive following or should start chasing brand deals right away. In fact, sometimes focusing too much on monetizing can get in the way of building the trust and community that make those opportunities possible in the first place.

In this episode, Kendall Mariah and I talk about how she built her social media following, what she thinks people get wrong about becoming a content creator, and how to know when you're actually ready for brand deals. We also get into practical ways military spouses can use social media to support a business, what brands are looking for, and why your follower count may not matter nearly as much as you think.

Kendall is an author, content creator, entrepreneur, and military spouse who has built an audience across social media while using it to support bigger goals in her work and life. We recorded this conversation live on Podcast Row at the Military Influencer Conference, so you'll hear some of the conference happening around us in the background as we talk.

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