642 | Excuse Coaching

Your brain is really good at handing you a fact that isn't one. "I don't have time" and "I can't afford it" feel true right up until you look at them closely.

In this episode I break down the two excuses I hear most from aspiring coaches, no time and no money, and show you exactly how to tell the difference between a fact and a thought dressed up as one. I walk through how I coach myself through this in real time, why this skill matters as much for your own life as it does for your clients, and how reframing an excuse as a choice puts you back in the driver's seat.

Topics discussed:

Why "I don't have time" is a thought, not a fact, and how to prove it to yourself

The real reason athletes get better grades with less time

How to shift "I can't afford it" into a decision you're actually making

Why the obstacle is the way, and how I use that lens with my own excuses

How coaching yourself through excuses makes you a better coach for everyone else

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